Ratika Madan

About

I strive to provide ecstatic experience to web users.

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Ratika Madan

I am a web explorer and love to gain experiences in information search & processing to mold information in to knowledge. I got in to User Experience design to enhance my creative skills and to find a medium to express creativity. I am an immigrant to Unites States and a mother to a darling daughter. I see the world from the eyes of a child and how kids interact with computers, phones, tablets and television on a daily basis. Decision making and risk-reward capability in kids is different from adults and designing applications for kids is my passion. I bring some unique skills to the table through experiential learning and performing deep research to develop psychological and environmental understanding of users. This deep understanding helps in providing features and functions in web designs and layouts to make applications intuitive for the users. My core areas of interest are user research, conducting observation studies, employing multiple tools to perform user inquiry and information architecture design.